According to Business Dash, 48% of SMEs who use social media say it is critical to their business’ survival. This makes the decision to hire a social media manager an important one for sustained growth. As your business grows, managing your online presence becomes complex. Here are five clear signs it’s time to bring in professional help.
What Does a Social Media Manager Do?
A social media manager runs your platforms with clear plans to meet your business goals. In simpler terms, a social media manager handles your online presence by:
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Creating content strategies
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Posting consistently across platforms
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Engaging with your audience
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Analyzing performance data
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Staying updated on platform changes
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Monitoring competitors
Sign 1: You Can’t Stay Consistent
When was the last time you posted daily for two straight weeks? If your answer is not the last two weeks, then that’s a clear sign you need to hire a social media manager.
Consistency is key to social media success. Without regular posting, your brand loses visibility in today’s fast-paced digital world. If your posting schedule has become sporadic, it’s a strong indicator you need help.
Sign 2: Your Business Is Growing, But Your Online Presence Isn’t
If your store is busy while your social media space is not, this disconnect is a sign you need to hire a social media manager. You should get help when:
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Followers stop growing.
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Engagement drops.
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Your content gets stale.
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There are no conversions
and you don’t have the time, skills, or resources to solve it.
A dedicated social media manager can bridge this gap with growth strategies tailored to your brand.
Sign 3: You Don’t Understand the Technical Side
If terms like “engagement rate” and “algorithm changes” confuse you, that’s completely normal. You started your business to solve specific problems and not to become a marketing guru.
You might notice a lot of strange things on social media, like
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Social media accounts have lots of followers but a low engagement rate
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Competitors having small accounts but lots of engagements
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Brands showing up consistently but have little conversions
This confusion isn’t just frustrating; it’s limiting your potential growth. A good social media manager knows how to work with you and the algorithm to maximise your results
If you’re struggling with social media strategy, here are some recommended articles to read.
Sign 4: Your Ads Aren’t Delivering Results
If you’re spending money on boosting posts but not seeing adequate results, you need help. Effective social advertising requires precise audience targeting, compelling ad copy, and continuous testing. A good manager ensures your advertising budget generates actual business results.
If your ads are getting likes but not sales and you don’t want to hire a social media manager, you need a proven strategy. This course breaks down exactly how to run profitable ads, even if you’re starting from scratch. Check it out here.
Sign 5: You’re Scaling Your Business
Major transitions like expanding operations are perfect times to hire help. Whether you’re launching new products or opening another location, these moments require strategic planning.
A pro knows how to make your changes exciting and create plans that fit your current needs. They’ll help communicate these moments in ways that resonate with your audience.
How To Find and Hire The Right Social Media Manager
Look beyond impressive resumes to find someone who understands your vision. Review portfolios and ask about their past experiences with past employers and clients
Consider your options: freelancers, part-time staff or full-time staff. The fact is that your budget, among other factors, would determine which one you would go for. Ensure they can communicate in a way that represents your brand and resonates with your audience.
Conclusion
When to hire a manager depends on you, but these signs show you need help. Remember, social media blends art and science. You must change with the times. A skilled social media manager would work with you to position your brand for better results.
